Monthly Archives: July 2021

Set Up Local Landing Pages for All Your Business Locations

If your business has multiple locations, you should create an individual page for each location on your website to further your localization efforts. “There will often be companies with a lot of different locations, but they don’t include pages with information on those different locations on their website,” Lodge said. “These pages should include each location, directions on how to get there, and what store hours are.”

Lodge added that these pages should include specific content about your business. For example, a real estate agent based in Nashville, Tennessee, shouldn’t just list on their website that they are a “real estate agent.” Instead, including the key phrase “leading real estate agent in Nashville” signals to search engines where the agent is based and helps serve results to a local audience. It also considers how people are searching for real estate agents; they don’t just want anyone, they want “the best” or “leading” real estate agents.

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Claim your Google My Business listing – One of the easiest and most effective local marketing strategies you can employ immediately is claiming your Google My Business listing. Google My Business provides search engine users with information like your location, store hours, directions, contact information, and more directly on the SERP.

“Claim your Google My Business knowledge panel and make sure that it is updated,” said McKnight. “Especially during COVID-19, make sure it reflects current store hours and accurately explains any restrictions, such as takeout or delivery only.” Lodge added you should also claim local listings on other third-party sites, such as Yelp. The more places users can find your business (along with location information) the better off your local marketing success will be.

Small or Midsize Business

When you’re starting a new career, choosing the industry where you want to work is only half the battle. The next step is figuring out what type of company within that industry best aligns with your professional goals. Do you want to ride the exciting roller coaster of startup life and effect tangible change at the company? Or perhaps you’d prefer to trade influence for stability at a larger firm?

Working for a small or midsize business affords you the opportunity to affect the company, but comes with far less risk than a startup. Smaller businesses tend to treat their employees like family, and though you may not be a key decision maker, the people in charge will hear your voice. According to a recent survey by accounting software company Xero, 63 percent of small business owners describe their leadership style as democratic. When small businesses are hiring, they look for individuals who are honest (29 percent) and dependable (33 percent).

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Promotions and raises won’t happen as often as they would at a bigger company, but your role and hours will typically remain consistent. “Small businesses have a relaxed, family atmosphere, and [as an employee] you’ll have more nights and weekends free,” said Ashu Desai, co-founder of Make School, an alternative to university-based computer and technology education.

Ask yourself:

Would I like to feel like a valued member of a close-knit company, regardless of my role?
Do I want the chance to develop personal relationships with a business’s clients and customers?
Am I OK with not having as many advancement opportunities due to limited resources and staff size?

What are The Four Stages of A CRM Funnel?

A CRM funnel has four stages, which mirror the stages in a sales funnel.

Awareness
The first stage of the CRM funnel is awareness. This is when a lead develops awareness of your business and its products or services. Awareness may occur in various ways, such as from your email marketing, online and offline marketing campaigns, and social media. For example, a prospect might become aware of your company’s offerings when searching online for a solution to their problem.

Interest
The second stage of the CRM funnel is interest. The prospect shows interest in your products or services when they contact you through your website or follow you on social media. They might also provide their email address in exchange for a webinar or e-book.

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Decision
The third stage of the CRM funnel is decision. The prospect plans to purchase your product or use your services. They evaluate their options by comparing your pricing and features against your competitors’ offerings. Your sales team might reach out to the prospect to determine if they are ready to buy.

Action
The final stage of the CRM funnel is action. Either the prospect decides to become a customer and moves forward to complete the purchase of your product or service, or they reject your offering and do not become a customer.

Key takeaway: As a lead moves from awareness to action, CRM software gathers data that supports your sales and marketing teams’ efforts to convert leads to customers.

Questions to Consider When Choosing a Payroll Service

Here are several questions to think about or ask the company when you’re looking for the best payroll service for your business daftar slot online: How often are its tax tables updated for compliance? It’s important to know how often your payroll service updates its tax tables because they change as new laws pass. Ideally, your payroll provider will update them every time a new tax bill goes into effect.
Does it have other clients in your industry? Ask your potential payroll provider if the company serves similar clients to your business game judi slot. If it does, this may give the company an edge with you, as it has experience handling businesses like yours. However, lack of industry-specific experience should not automatically disqualify any services you’re considering.
Can it integrate with your employee benefits offerings? Find out if the payroll service can integrate your employees’ benefits, such as paid time off, into the software and workflow.

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How will it handle your business as your company grows? If your company scales up and adds more employees, can your provider handle that growth? Share your expectations with your payroll provider and learn how it will account for growth in your business.
What security measures are in place to keep your company’s payroll data secure? Your payroll data includes all of your employees’ personal information, your business’s information and access to your business bank accounts. It’s essential that your payroll service has top-tier security that can protect your data from potential breeches.
Key takeaway: There are multiple factors to consider when choosing a payroll service, such as features, ease of use, cost and support.