Generate leads on a daily basis. Here’s the truth; the number of your sales will largely depend on the number of your leads. Spend a great deal of time everyday generating new leads that you can eventually convert to buying customers. You can do this through article marketing, forum posting, social media marketing, etc.
Roger comments on the latest music and film news, pointing out implications and larger trends. Every tweet, every article adds to his tale of expertise. So when someone in his network needs a top entertainment lawyer, guess who comes to mind?
Bring your personal life into the mix. This is something I discovered online back in 1998 when our kitchenware business grew rapidly. People want to connect with real people. Don’t position yourself as someone who has ALL the answers and lives a PERFECT life and has everything color coordinated and organized and perfectly clean in your closets but be someone people can relate to. Share your life, share how you live and inspire others. I learn just as much from those who have a relationship with me through Social Media as they do from me. It’s a beautifully beneficial relationship. Ironically it’s one of my biggest USP’s that can’t be copied but it can be caught. Be yourself, be real and you’ll have clients who make your life such a joy!
Keep it MARKETABLE. Take advantage of all your marketing resources. The more noise you make, the more attention you will generate. social media for startups has finally come into its own. You need to be active on Facebook, LinkedIn and Twitter, as well as article marketing, blogging and developing email campaigns. In short, be in front of your potential customers.
With the right language you can often direct people towards you. Writing articles and guest blogs can show what your company does and give more information about why they should get involved. With social media you can then post links and get people to pass them on to their friends. For example some companies have used social media to give people special discount vouchers that they pass on to friends and family. This then creates more business and spreads the word about your business.
Chris Baggott, CEO and Co-Founder of Compendium Blogware, gave an awesome presentation entitled “Blogging and Social Media Synergy.” In it he stressed a constant flow of fresh content on your blog. Why? Because according to HubSpot, blogs drive the most traffic to websites – up to 4 times more! Additionally, “content curation” and “multi-tasking marketing” became Baggot’s buzz words of the hour. Think about that when you create your next strategy for startups!
Link Baiting: The training sessions for WordPress will explain how to use the link baiting technique can be used to earn quality backlinks. Link baiting is one of the most popular methods to get quality backlinks. All you need to do is to create a controversy at the end of your blog posts and see how the backlinks are attracted. The training session explains how to start a controversy. Alternately, you can also start a contest and declare free gifts. People love free gifts and this is an universal truth! Once you declare freebies, you will see that backlinks flow in easily!
While PPC has its place in promoting any online product, it is still a very expensive way to do so. In some niches the competition is fierce for the most popular keywords and the cost is very high. Any affiliate and especially those who promote CPA offers that pay only a few dollars per lead leave a great deal of money on the table by relying only on PPC. Learning how to generate free traffic is not that hard and it sure worth the effort.